Marketing your School: Quick to work ideas
Like marketing for any other product or service, Schools should also have a plan and a place in their annual budget for marketing. In this age of competition when there are so many schools for parents to get their child admitted into, what will make them come to your school? The answer is good marketing. You need to show your target audience about you and get them attracted.
A marketing strategy needs resources. Those can be in two forms - money and time. If you have a tight budget, you need to spend more time and effort to balance the equation (Read article: Marketing your School on a Small Budget). But if you have a good amount of finances available, then here are some School Marketing Ideas that are quick to work, but cost money.
Advertising on Social Media Platforms
A vast majority of your target audience is on social media, especially Facebook. Since you can target your social media advertisements by interest, location and connections, you have a good chance to ensure that your ads are being displayed to the right audience. The only negative is that when a person is surfing on social media, they are not in a serious searching mindset. Thus, these ads will cost you less. But you have a great opportunity to make an impression.
Advertising on Search Engines
This is very important for any marketing plan. Search engines have the highest rate of conversion, because whatever information people need, they ask from Google. Parents will search for good schools in their locality, and if the name of your school pops up, it will register in their minds. They’ll know where to come, your task is to just convince them to enroll.
Email marketing can actually be fairly inexpensive, but it’s also something that has to be constantly refined, more so that other channels. But there are a lot of points you need to keep in mind. When curating your own email marketing list the problem is that everything you send must be interesting and somehow valuable to the person receiving it. If all you send are announcements of your next open day, they’ll quickly default your emails to being spam and never read them again. As such, you want your email marketing to be very targeted.
Scholarships or discounts can be quite effective. When you offer “All students who enroll before 21st January will have to pay only half tuition fees!” or something similar, you are likely to get a few extra enrollments. The net benefit is you have a full class, which always helps student retention and word of mouth marketing, so by the end of the day you’re revenue is likely to be more than had you not offered the scholarships.
This article is inspired by and contains excerpts from School-Marketing.us website. Read the original here.